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An internet native ketchup company that marketed itself as being mediocre.
It was an experiment to see if a radically honest ketchup brand would appeal to a young audience that was tired of traditional marketing.
The brand was built around the idea that most ketchup is basically the same, and that's perfectly fine.
It was an experiment to see if a radically honest ketchup brand would appeal to a young audience that was tired of traditional marketing.
The brand was built around the idea that most ketchup is basically the same, and that's perfectly fine.
Check out the old site [here]. It doesn't really work on mobile.
I still feel very strongly that this would work, if executed properly.
